Coalesse introduced the <5 (Less Than Five) chair in 2014. Made entirely of carbon fiber, it weighs under five pounds and can be lifted with a finger. A high-end bicycle frame manufacturer met Coalesse’s quality needs, and also opened the possibility of customization with color, sheen, and decal design — whatever can be done to a custom bike, can be done to the chair.
I developed the initial launch palette, which was intended to both demonstrate the chair in a range of finishes to spark designers’ creativity, and to be the stock palette for the non-customized offer. We showed light and dark neutrals, solid color and fades, metallics, and gloss and matte finishes in 6 chairs. I also helped develop the tattoo imagery used the following year to launch the full customization program.